We are looking for ‘pledgers’ for our Big Give Christmas Campaign! Can you help us?
A pledger is a donor who is able to give a larger sum in a strategic and effective way. It’s a great way of making your money go further, as pledge gifts effectively quadruple in value throughout the campaign, as this graphic makes clear:
What’s this all about?
Christmas might seem a long way off, but we are already making plans to join the Big Give Christmas Challenge. The Christmas Challenge is the UK’s biggest match-funding campaign, and has proved to be an immensely successful platform for us to raise funds for some of the world’s most vulnerable children.
Last year we were supporting children with disabilities in Uganda to get to school. The year before we were improving educational opportunities for the 70% of children in South Sudan who have never set foot in the classroom. In 2019 we will be fundraising for a new initiative in war-torn Syria – helping children who have lived through unimaginable loss and trauma to take their first steps back into the classroom.
We want to raise £40,000 through the Big Give Christmas Challenge for this new project. Our first step is to raise £10,000 in pledges from individuals or churches. A pledge is a promise to pay a given sum at a later date. We are looking for people able and willing to pledge a minimum of £250 over the summer months. The money will not need to be paid to Global Care until the Big Give Christmas Challenge is over (3-10 December).
Once we have sufficient pledge funding, we use this to attract Champion funding from philanthropists working through the Big Give, and these two types of gifts then comprise the match funding pot offered to donors during the Christmas Challenge. Champion funds are only awarded up to the total of a charity’s pledges, so confirming pledges is a really important first step.