We are looking for ‘pledgers’ for our Big Give Christmas Campaign! Can you help us?
A pledger is a donor who is able to give a larger sum in a strategic and effective way. It’s a great way of making your money go further, as pledge gifts effectively quadruple in value throughout the campaign, as this graphic makes clear:
What’s this all about?
Christmas might seem a long way off, but we are already making plans to join the Big Give Christmas Challenge. The Christmas Challenge is the UK’s biggest match-funding campaign, and has proved to be an immensely successful platform for us to raise funds for some of the world’s most vulnerable children.
Last year we were helping children in war-torn Syria get back to school. In the previous year we helped children with disabilities in rural Uganda access education. This year we want to start a new project improving the welfare and educational opportunities of children in very poor rural communities in Ethiopia. We will be working through a micro-finance scheme focussed on women, as they are decision-makers in the household for the children, yet they usually have very little power or voice. We want to change that!
We want to raise £40,000 through the Big Give Christmas Challenge for this new project. Our first step is to raise £10,000 in pledges from individuals or churches. A pledge is a promise to pay a given sum at a later date. We are looking for people able and willing to pledge a minimum of £250 over the summer months. The money will not need to be paid to Global Care until the Big Give Christmas Challenge is over (1-8 December).
Once we have sufficient pledge funding, we use this to attract Champion funding from philanthropists working through the Big Give, and these two types of gifts then comprise the match funding pot offered to donors during the Christmas Challenge. Champion funds are only awarded up to the total of a charity’s pledges, so confirming pledges is a really important first step.